Social Media Best Practices To Succeed In 2023

Because of the constant changes in society, there is no comprehensive manual of best practices for social media. You must be on the lookout for algorithm upgrades, emerging consumer behavior patterns, and fundamental adjustments to social best practices in this tumultuous environment.

Your company’s leaders look to you as the authority since you are the social expert there. You need to be knowledgeable about social media best practices. We’ve put together a list of 23 social media best practices for 2023 to assist you in getting ahead with your social media marketing and maximizing your social channels this year.

Research your ideal customer

Reaching people is only part of using social media; you also need to reach the appropriate individuals. To identify and reach your target audience, it is essential to learn more about your potential consumer. Start by learning more about the individuals who already follow you on social media and interact with your material. They, who? What traits do they all have in common? Think of characteristics like age, place, language, and interests.

Compare those results to how your product marketing team describes the perfect client for your business. Do your present followers meet that criteria? Examine the community you have online and your fans. Assess their compatibility with your business objectives and identify any gaps that your social media strategy can assist to close.

Post regularly

The secret is consistency. 300 marketers were recently questioned, and 81% of them stated that their company objectives are positively impacted by maintaining a regular posting schedule on social media.

However, it’s crucial to achieve the ideal balance between addressing your audience and overwhelming them. For instance, 74% of customers surveyed for The Sprout Social IndexTM 2022 agreed that companies should produce one to two posts per day at the most.

It’s important to remember that this figure is based on what users actually view in their newsfeeds. To ensure that their customers see their postings, marketers should publish more frequently because every platform has a distinct algorithm.

To reach their whole audience across several channels, most firms need publish 11 times each day across platforms. For a summary of the best practices for publishing on each social network, see our article on how often to post on social media.

Post at the right time

The low hanging fruit of social media best practices is determining when to publish. After putting in the effort to create your content and have it approved, increasing engagement is as simple as tweaking your posting schedule.

Reduce your response time

According to our analysis, more than 75% of customers anticipate brand replies in under 24 hours. Marketers claim their companies maintain a response time of no more than two hours. That, however, could not be the whole story.

Before the 2022 Christmas season, Sprout evaluated more than 457 million messages on Twitter, Facebook, and Instagram. We found that brand response rates decreased progressively from 2020 to 2022. To offer top-notch customer service, brands must respond more quickly.

Make sure your team has the resources necessary to speed up response times for your brand. Here are some concrete steps you may do right away:

• Check the average of your current response times. Pro tip: To calculate your performance fast, use a report like Sprout’s Inbox Activity Report.
• Make sure you have chat coverage around-the-clock by using solutions like customer support chatbots.
• To reduce consumer friction, streamline your business process. Establish a distinct line of authority for handling complex client demands.

Take video seriously

Many businesses began to dabble in the format in 2022 as short-form video’s popularity surged. Video production was given to social media managers as a side project to support their other social media initiatives.

2023 will see a full-time effort required for video creation in order to meet the growing demand from customers. Grow your staff, pool internal resources, and/or outsource portion of your video production to embrace this transformation.

Make a strong video strategy to assist you gain funding and support. To get you started, check out this list of social media video content ideas.

Infuse your content with personality

You’ll discover a recurring trend in this collection of social media best practices: People like to follow and make purchases from firms that come across as genuine. 34% of consumers want to see postings that highlight the personality of their company, according to The Sprout Social Index.

Building emotional connections with your audience happens when you personalize your material. Consumers are more inclined to boost their spending with businesses they feel connected to, up from 57% in 2018, according to a new Sprout poll of 300 marketers.

Partner with creators

The possibility for brands will increase as the creative economy develops in 2023. We recently polled 300 marketers, and 79% of them said they intended to spend half of their social media budget on content producers.

Why? Successful artists serve as role models for communities and foster camaraderie around common passions, identities, and interests.

The best approach to increase interaction and attract new audiences is through creator relationships. Start looking for creators to collaborate with and developing your creator partnership plan if you haven’t already.

Test new platforms

The social media platforms that have formed the foundation of your social media strategy up to this point won’t necessarily be the ones that take you into the future. Unprecedented growth of services like Tumblr and Discord was observed in 2022.

The usage of Tumblr increased by 96% between October 27 and November 17, 2022, and Discord is the newest platform that network marketers are using to create enduring communities.

If you’ve been hearing a lot about emerging (and re-emerging) platforms, you may be wondering what that implies for the future of your business. Joining networks that your audience is most likely to utilize should always be your first priority.

SOURCE: Sprout Social